dentsu, a global leader in marketing communications, is proud to announce the launch of dentsu Sports International (DSI) in the Middle East and North Africa (MENA) region. With a strategic focus on enhancing sports marketing and analytics services, the establishment…
With growing interest in combat sports in the Middle East, – the world’s largest martial arts organisation ONE Championship wants to see a new era of local heroes on a global stage – along with increased grassroots participation. The world’s…
They’ve made some of the most iconic football adverts of recent years – and now Pepsi is further showing their investment in the game, and particularly in Saudi Arabia. The brand has recently announced its latest initiative, “Where there’s a…
The 11th edition of the Sports Industry Awards (SPIA) turned out to be a big hit as close to 400 guests reveled in a celebratory night at Atlantis, The Palm. The annual awards gala is organised by Sport360X, with the…
The Jr. NBA Abu Dhabi League’s 2024 season reached its pinnacle as the National Basketball Association (NBA) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) celebrated the league’s successful conclusion with a grand finals event.…
With the dust now settled in the wake of ONE Championship’s return to the Middle East, the company’s execs have an overwhelmingly positive reaction to the event – and are already anticipating an even bigger return. ONE 166: Qatar played…
The National Basketball Association (NBA) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) today announced that tickets for The NBA Abu Dhabi Games 2024 presented by ADQ will go on sale to the general public…
There were some huge wins for Middle East fighters on another big night of action in ONE Championship. At ONE Friday Fights 61 Lebanese brothers Ramadan and Abdallah Ondash secured impressive wins to further enhance their Muay Thai credentials. Ramadan…
Riding the back of a perfect record in ONE Championship, Turkey’s Hilal Amir is a man on a mission. 3-0 in the world’s biggest martial arts organisation and 10-0 as a professional overall, the 29-year-old finds himself in the co-main…
A beguiling IV Stryx Sports International Rhythmic Gymnastics Cup 2024 witnessed 300 competitors from across the globe converge last weekend in Dubai. Danube Sports World hosted 30 teams from 15 different countries. Spectators at the free-to-attend event, held under the…
